Perle Arteta
Creative Director
Hello immigration officer, recruiter, or curious creative peer, please enjoy this organized list of things you might find somewhat informative.
Recent press:
2024 Campaign UK article on the importance of partnership in creativity.
2023 Little Black Book interview on AI related campaign for Virgin.
Campaign US and Campaign UK future leader 2022.
Little Black Book interview on Christmas adverts winter 2021/22 (read: the UK Super Bowl).
The Dots UK Rising star 2021 and 2022.
MAIN AWARDS AND PUBLICATIONS (full list available upon request)
EXPERIENCE
🇺🇸 USA 22’-Today
• VMLY&R, New York (Full time)
🇬🇧 UK 19’-22’
• VMLY&R, London (Perm role)
🇨🇦 Canada 11’-19’
• FCB, Toronto (Full-Time) | Most Awarded Agency in Canada in 2017 and 2018
• Grey, Toronto (Full-Time) | Gunn Report: #1 Creative Agency in Canada in 2016
• Cossette, Toronto (Full-Time)
🇨🇳 China 11’
Before advertising:
• Shanghai: Press for the French Ministry of Foreign Affairs
EDUCATION
• MBA, Université de Sherbrooke – Montreal, Canada
• Master in Marketing, IDRAC – Montpellier, France
• Bachelor of Fine Arts, Université Pantheon Sorbonne – Paris, France
CITIZENSHIPS
🇫🇷(🇪🇺) + 🇨🇦
LANGUAGES
English: Fluent | French: Fluent | Spanish: Advanced (B2)
Italian: Basic (A2) | Mandarin: Basic (A1)
BRANDS (CA, US, UK, EMEA & GLOBAL)
Food and Beverages: Coca Cola Company (Coke, Vitamin Water, Smartwater) - McDonald’s/McCafé - Nestlé - General Mills - Danone (Alpro, Activia, Actimel) - Zespri Kiwifruits
Alcohol: Brown Forman (U.S. Market: El Jimador & Herradura) - Diageo (Baileys & Tanqueray)
Travel and Tourism: Virgin
Education and Publishing: Pearson
Beauty and Fashion: Boots UK - No7 Global
Automotive: Volvo - BMW - Chrysler
Banking: HSBC - BMO Canada and BMO Harris U.S - Lombard Odier (EMEA)
Electronic Commerce and Entertainment: Amazon U.S., Audible
Non for Profit: Toronto Zoo - Habitat for Humanity - Ovarian Cancer Canada - The Salvation Army - 30% Club
Government: Government of Ontario - Lottery and Gambling (OLG) - UK Department for Transport - THINK! - United Nations
JUDGING PANELS
🇺🇸Cannes Young Lions 2023 & 2024 — USA - Print and Film Judge
🇬🇧Cannes Young Lions 2022 — UK - Film, Digital, and Print Judge
🇺🇸NYF 2021 - New York Festival Advertising Awards Judge (Film Craft Executive Judge)
🇺🇸NYF 2020 - New York Festival Advertising Awards Judge
🇺🇸Shots 2020 - Creative Shots Awards Judge
🇬🇧Gerety Awards 2020 - Creative Judge
🇬🇧The Drum 2020 - Creative Judge
🇪🇺KIAF 2020 - Creative Judge
🇪🇺CMAs London 2019 - International Content Marketing Awards Judge
If you’re here for recruiting purposes, please also check out the links below. Our industry could certainly use some new perspectives.
CreativeWomenofColor.com | DiverseCreatives.com | BlacksWho.Design