Earth DAY. 24 little hours for our massive planet. It sounds like something social media managers dread in a brief. Like doughnut day, or lawnmower appreciation day. Earth deserves more than that. More than an extremely greenwashed slogan once a year from a big corporation.
We made it Alpro’s mission to give our planet the airtime it deserves by making all of the days Earth Days, because the more we remember to think about our planet, and take little actions to protect it, the more unbelievably good the world will be for everyone.
PR COVERAGE
AdAge Editor’s Pick
Campaign UK Ad of the day
Little Black Book
Creative salon
Shots
SENIOR CREATIVES: Perle Arteta & Christopher Joyce
JUNIOR CREATIVES: Zach Speight & Harriet Wiltshire
CD PARTNER: Adam Noel
CCO: Laurent Simon
RECOGNITION:
CLIO AWARDS - Bronze in Sports
Souvenirs are wonderful, but most sports paraphernalia is not so great when used for other things such as proving your identity, passing some chips or helping you read at night. That’s why BMO Harris created branded debit cards that help you make everyday purchases and show off your favourite team.
The first spot features NBA All Star and 2019 MVP Giannis Antetokounmpo.
SENIOR CREATIVE TEAM:
Perle Arteta & Sara Radovanovich
CREATIVE DIRECTORS: Andrew McPhee & Jeremiah McNama
CCO: Nancy Crimi-Lamanna & Jeff Hilts
RECOGNITION:
ONE SHOW – Shortlisted in Social Media for Craft / Use of Visuals
One Club - Creative Showcase
Applied Arts – Art Direction, Single
Applied Arts – Art Direction, Series
Applied Arts – Animation, Single
Applied Arts – Animation, Series
Rosey Award (Portland Ad Federation awards, US) Merit in Online Advertising
This Day of the Dead, Mexico's #1 tequila welcomes the dead back to party with the living.
SENIOR CREATIVE TEAM:
Perle Arteta & Sara Radovanovich
ECDs: James Ansley & Joel Arbez
CCO: Helen Pak
RECOGNITION:
CMA - TV - Silver
CMA - Radio - Bronze
Lürzer's Archive - TV
Best Ads on TV - Radio
Crystal Awards - Bronze
70% of Canadians living in poverty are working poor. This holiday season, we wanted to remind people that poverty isn't always easy to see.
SENIOR CREATIVE TEAM:
Perle Arteta & Sara Radovanovich
ECDs: James Ansley & Joel Arbez
CCO: Helen Pak
RECOGNITION:
One Club - Creative Showcase
SENIOR CREATIVE TEAM:
Perle Arteta & Sara Radovanovich
ECD: James Ansley
CCO: Patrick Scissons
RECOGNITION:
Lürzer's Archive - Print
Best Ads on TV - Print
It's the Giant Pandas last summer at the Toronto Zoo. They may be in no rush - but you should be.
SENIOR CREATIVE TEAM:
Perle Arteta & Sara Radovanovich
ECDs: James Ansley & Joel Arbez
CCO: Helen Pak
